Julz Cali
5 min readFeb 3, 2021

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One SHIB = One World

The power of memes and collective action in 2021: How SHIBA plans to change the lives of millions of people

The aphorism “as above, so below” when read casually may seem insignificant. However, due to the current events we are living in, it could never be more appropriate. SHIBA ($SHIB) has a microcosmic (the “below” in the aforementioned) role in the larger network of internet groups that seek to reclaim their financial freedom. We are dealing with a pandemic, shuttered economies, and a never-ending devaluation of our currencies though excessive money printing. It is in the context of all these obstacles that SHIBA has jumped on the stage. The recent financial victories of internet groups like WallStreetBets on Reddit versus giant hedge funds with large wealth stores were no match for the might of collective action. Shiba can do the same against all the big names with billions of dollars that have piled into Bitcoin as a store of value. We can reverse that dynamic in our corner of the internet too. I’d like to go through a Wall Street journal article I read about the so-called leader of WallStreetBet’s subreddit called Keith Gill, or DeepFingValue, and draw some comparisons and observations that I thought would be interesting for the Shiba community. It would serve us well to see how we are all intertwined in this fight.

Keith didn’t set out to take on the entire establishment and get worldwide recognition. “I didn’t expect this”. He was simply an investor that wanted other investors to see “value in unloved stocks”. The parallel here is unloved stocks in our space are meme coins. Our origin stories collide. Shiba sat idle for six months before its recent meteoric rise, just as GameStop did. Let’s dig deeper.

Keith single-handedly check mated traditional financial markets and well-established hedge funds. How? He was able to convince countless of his reddit followers through his live-streams on youtube to not waver until success was theirs. Here is a short quote from a reddit user: “Your steady hand convinced many of us to not only buy, but hold. Your example has literally changed the lives of thousands of ordinary normal people. Seriously thank you. You deserve every penny”. Are you starting to see the impact one person can have if they are unwavering in their will?

According to the article, Keith started investing in GameStop around June 2019 when the price was at $5. The article notes that he would display his five or six digit gains via his live-stream, as well as his losses, but he never sold. If you do the math, it took him a year and a half before he saw the astronomical gains GameStop recently achieved at $347 per share. Then it plunged again. The story is developing here and that subreddit community suffered some setbacks, but the Shiba community’s stake in this fight is in an infinitely better position because of the microcosm in which we fight.

We are fighting in a decentralized space. That subreddit is fighting in a space where power is centralized. This is why I agree with the anonymous creator of SHIBA, Ryoshi, that centralized exchanges should not be the goal for Shiba’s expansion. That gives these large groups the same ability Robinhood had over the GameStop traders. That is why SHIBASwap will be key to our continued growth. Not getting listed on centralized exchanges also gives users who are not whales the time to gradually add more into their Shiba bags whilst we expand our sphere of influence and our volume organically.

Buying via Uniswap is definitely a brutal experience for new users, but I’ve seen so many helpful graphical guides, videos, and explanations on twitter and Reddit that it is not impossible. My SHIBA pack: we stand before the entire cryptocurrency world as of now as a mere meme coin in their eyes. I invite you to draw parallels between Mr. Keith Gill’s unexpected victory and our own struggles. He had a passion and he followed it. He knew not when the result would be victorious, but rather kept plugging away until victory was the inevitable result. The important point here is that his vision was amplified by the people who believed in what he saw. We have the same power to get others to see the value in SHIBA as a clear statement to Bitcoin and all the other cryptocurrencies with hundreds of millions, if not billions, in market capitalization.

The message: We’re coming for you. We may not have your fancy use cases, your big name sponsor-ships, and your volume via centralized exchanges, but we have one thing. We are united by our collective will power to make our meme coin the entry point for thousands if not millions of people to achieve their financial independence, free of money printing inflation and any other meddling by centralized authority figures. We harness the meme power of our mascot with the collective efforts of our community to achieve one goal: our acceptance into the mainstream as a currency of value because we, its adopters, early and not, declare it to be valuable. We do not seek anyone’s approval or permission to exist and thrive. We plot our own course.

There are many in this space that in the past have not had the funds, the timing, and the experience to accumulate the cryptocurrencies that have had the highest gains to date. Today, tomorrow, or years from now, the SHIBA community can achieve the victory it seeks just as those coins have. We will need people just like Keith Gill’s reddit followers to join the SHIBA pack and commence expanding the reach we have. If it could be done on Wall Street via social media, it can definitely be done in the cryptocurrency space. Since SHIBA is a meme coin, then it would only be appropriate to end on a meme. How it started: Meme stocks. How it’s going: crypto-meme coins.

P.S. I’m planning to re-watch the modern Planet of the Apes trilogy soon. If I can find something interesting to parallel with our journey, I’ll write an article on it. One $SHIB = One World.

Here is a short and sweet video our community made on how to purchase $SHIB if you are interested: https://twitter.com/cali_julz/status/1356777505491808259?s=20

Buy SHIB here: https://app.uniswap.org/#/swap?inputCurrency=0x95ad61b0a150d79219dcf64e1e6cc01f0b64c4ce

SHIB token contract address: 0x95ad61b0a150d79219dcf64e1e6cc01f0b64c4ce

Our chart to follow the price: https://chartex.pro/?symbol=UNISWAP%3ASHIB&interval=5&theme=Dark

Join us on our social media groups if you would like to help in our efforts:

Twitter: https://twitter.com/Shibtoken

Main Telegram: https://t.me/shibainuthedogecoinkiller

Our smaller Telegram: https://t.me/ShibCommunityLounge

Discord for more casual conversation: https://discord.gg/WPVByR7Y

Reddit: https://www.reddit.com/r/SHIBArmy/

Medium article about the how and why of SHIBA from our anonymous founder, Ryoshi: https://allhailtheshiba.medium.com/all-hail-the-shiba-an-experiment-in-decentralization-87e3792e92f2

Source for the Wall Street Journal Article: https://www.wsj.com/articles/keith-gill-drove-the-gamestop-reddit-mania-he-talked-to-the-journal-11611931696?mod=e2tw

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Julz Cali

I was an early investor and believer in Shiba Inu. It changed my life in many important ways.